Most people think that all financial planners are “certified”, but this isn’t true. Only those who have fulfilled the certification and renewal requirements of the CFP Board can display the CFP® certification marks. When selecting a financial planner, you need to feel confident that the person you choose to help you plan for your future is competent and ethical. The CFP® certification provides that sense of security by allowing only those who meet the certification requirements the right to use the CFP® certification marks.