Most people think that all financial planners are “certified”, but this isn’t true. Only those who have fulfilled the certification and renewal requirements of CFP Board can display the CFP® certification marks. When selecting a financial planner, you need to feel confident that the person you choose to help you plan for your future is competent and ethical. The CFP® certification provides that sense of security by allowing only those who meet the certification requirements the right to use the CFP® certification marks.